The Importance of Communication in a Changing World


Logan Lewis is currently the Director of Sales for the Independence Bowl in Shreveport, Louisiana. He also is a Louisiana Tech graduate with a degree in Speech Communication. Before he transferred to Tech, he attended Anderson College in South Carolina to pursue a music major. He says he transferred after he realized opera and music teaching wasn’t for him. Once at Louisiana Tech, he says he chose Speech Communication because of his strengths in public speaking and speech writing.

Independence Bowl

Learning Communication Skills Early

Logan’s first job out of college was working for a family owned company called Pinch Flatbed, where he was an Account Executive. He landed the job two months after graduating from Tech and moved to Houston to start his professional career. He spent two years at the company, working in Houston and southern Louisiana. On the job, he said he managed three day drivers and three night drivers on a regular work day. He also said he spent a good amount of time cultivating business relationships in southern Louisiana in cities such as Lafayette, Morgan City, and Houma. Even at his first job, Logan learned some key business and communication skills that he could use for the rest of his career.

Communication on the Job

At Logan’s current job in Shreveport, there are many different communication methods that are used with various different people. When asked what was the most common type of communication on the job, he said “Email and face to face. I text a lot too.” He also has a lot of writing responsibilities on the job as well. Things such as sales plans, marketing plans, sponsor proposals, and foundation membership formal letters and correspondence. It is obvious that communication is an important part of his job and that he uses it in many different forms. He also has some unique ways of communicating on the job externally and internally. They use an app called WhatsApp to communicate to other members of the company and just started using snapchat to communicate to their customers and potential customers. These new methods of communicating have changed how he does his job day in and day out. He says they are spending much more on digital advertising, whether it is pushing out ads on Facebook and Instagram or posting on twitter of players and coaches that have recently played in their stadium. Social media is a huge piece of what he does now.

Communication Struggles on the Job

When asked what the hardest part about his job was, he said “Externally, that would be fighting criticism. Internally, it would be fighting for change.”. To Logan, Shreveport-Bossier city can be a negative place at times and the bowl not having its story told properly really makes his job more difficult. The main issue is that the people who are in charge of him, whom is the executive committee, board, and extended leaders, are all business leaders around the community who volunteer their time. Unfortunately for Logan, he is constantly trying to keep up with the times and says that the people he works with have been doing the same thing since they started working there and are not always keen on keeping up with the changing world around them.


Final Thoughts

After my interview, I really learned a lot of interesting career and life advice that could apply to just about anyone. The point he made that stood out to me the most was his viewpoint on how technology changed his job. He said, “It has certainly taken away off-time. No longer do we get the luxury of leaving work at your desk at 5 pm on Friday, not to be thought of until Monday morning.”. This is something we could all learn from.

Bailey Laborde


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