The Importance of Communication as a Real Estate Agent


Lisa Potts is a licensed real estate agent in the state of Georgia who has a degree in marketing from the University of Georgia in Atlanta. Lisa works as a sales agent for new construction homes and has had her real estate license for 6 years now. When asked why she became a real estate agent in the first place her response was that she wanted to help people find their dream home and what truly fit their lifestyle, same as she would want for herself and her family.

Lisa Potts: Georgia real estate agent   

Forms of Communication

Lisa says that communication is very important as a real estate agent. She says that a portion of her day consists of sending emails to clients, talking to them on the phone, or having face to face meetings with them. Lisa’s clients are usually having a home built so it is important for Lisa to update them on the progress or on any disruptions in the building process. She often meets with her clients to walk through the construction site to see the progress on the home being built and that’s when she says it is important for a real estate agent to have the skills to talk but to also listen to their clients.

Writing Done in the Workplace

Lisa says that most of the contracts and paper work she fills out for a new home owner is done online. Her agency has a web-based program that most of the paper work is done through. When asked how often she must fill out paperwork Lisa says, “In the beginning stages, there is typically a lot of paper work because of the contracts and so forth. When we are in the process of building the house, there is not much paper work unless a mistake is made by the contractors. Then at the end of the building process there is more paper work but it is all done on a web-based contracting software we have at my agency.”

Importance of the Internet

An online presence for a real estate agent is essential in today’s market, most people wanting to buy a home turn to the internet first. Lisa must write the descriptions for the homes she wishes to sell and then post them on websites so the home can be viewed by the public or other real estate agents trying to find homes for their clients. When asked how often she interacts with fellow real estate agents Lisa replied, “about 80% of my sales come from other agents finding homes for their clients so I have to talk to them a lot.”

Attentive Listening

Listening to clients is the “most important” trait someone in sales can have. To be a successful real estate agent Lisa emphasizes that you must be able to listen to what your client wants so that you can find the home that fits their description. You must not only listen to your clients but also to the construction workers building the home, an agent acts as a liaison between the construction crew and the client.

Technical Communication is Vital

 Technical Communication is a key part of being a real estate agent, without communication they could not be successful in their career. Lisa emphasized how vital writing, listening, and speaking were for her on an everyday basis.  I am thankful Lisa talked to me about her everyday routine and the importance of communication as a realtor.

Shelby Dodson, Guest Blogger


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