Using Communication in the Business World


Louisiana Tech College of Business

Sean Dwyer, an Associate Professor of Marketing at Louisiana Tech University’s College of Business, has diverse education and business backgrounds. From owning his own businesses to financial advising, Dwyer has spent his entire career communicating with others, whether they are students or business owners alike. With a Ph.D. in Marketing, an MBA in Finance and International Business, and a certification for financial planning, Dwyer has done it all and spent years bettering his communication skills to get where he is today.

Learning from Diverse Workplace Communication

Dwyer spent years in the workplace learning, teaching, and communicating with his colleagues, superiors, and clients. His roots start in his business broker days where he used negotiation skills extensively in order to initiate and secure sales. Most of his days were spent in front of clients as a personal seller of the firm.

After Dwyer’s brokerage days were over, he moved on to financial planning where he spent time summarizing complex hundred page financial documents into one page executive summaries for both his superiors and data-entry level workers with less technical knowledge. When asked about his time in his financial planning and investment career Dwyer said, “It was highly, highly complex in terms of the financials behind it, but it made me a good writer and a good communicator.”

After leaving financial investment behind, Dwyer opened his own businesses in Ruston and Farmerville. Dwyer and his wife established their franchises of Curves, a women’s health and fitness club, in the surrounding area and soon began to realize that communicating with their employees was of the utmost importance in terms of owning a service organization.  Dwyer soon realized that it was almost impossible to communicate with all of his employees at once. He implemented a policy and procedure book that had all of the adjustments to new or old policies and operations procedures written inside of it. The employees were required to read and sign next to these procedures each week to ensure that the quality of the business remained consistent.

Important Things to Remember for Business Communication

Context, preferred method of communication, and understanding the individual communication style of who you speak with are very important. Dwyer says that, “For fairly important communication is worth a moment of thought.” In other words, taking into consideration the way a person prefers to be spoken to or how the person expects written information to be sent is a big part of communicating in the business world. Dwyer goes on to say, “Listening is a critical part. You have to get the message right.” Whether you are responding to an email from your boss or listening to a voicemail, he believes that respecting the person you communicate with is of the utmost importance.

Dwyer also believes in the old adage of “Touch it once” when communicating within the workplace. When reading emails or responding to voicemails, Dwyer will essentially “touch” the form of communication once and immediately respond. He says that doing this is the best way to keep in good communication with others and a great way to show that you are respectful of those writing to you.

Communicating Effectively in Business

Whether you are chatting with a co-worker or presenting a lecture to a class, communicating effectively is the most important part of working in business. Emails, manuals, sales calls, and professional seminars are all forms of communication that help keep businesses in line with the world internally and externally. Many businesses use different kinds of written and verbal communication every day, so it is important to learn what methods there are and how to use them effectively. In the words of Sean Dwyer, “It may be hard, but after it’s done you will be better for it.”

Erin Maxson, Guest Blogger.


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