Technical Communication in Sports Management


Technical Communication in Sports Management

Jeremy Robinson

Jeremy Robinson – Director of BlackStar Sports

Jeremy Robinson is a former professional golfer on the PGA European Tour with an Economics degree from Florida State University; since retiring from professional sport he has worked in the sports and event management sector, currently as a Director for BlackStar Sports which specializes in Golf. His work involves managing more than a dozen golfers who play on tours all over the globe as well BlackStar promoting events themselves. It requires much knowledge in the professional game along with being able to build successful relationships with potential sponsors.

The Path to Sports Management

In 2004, after Jeremy had finished his 15th year as a playing professional and after a number of injuries, he felt it was the right time to explore other avenues. Although it was not playing, he was always keen to stay involved with golf and sport in some shape or form. An opportunity came up with a sports management company, Sports Masters International, so he decided to go down that route.

Communication in Sports Management

Communication can sometimes be difficult in Sports Management. In specific, with a potential new sponsor or continuing the support with current sponsors. Not everyone is the same, all with different scenarios and different characters so the ability to be able to adapt depending on the different party is very important. This makes communication skills in this sector extremely important.

Oral Communication

Oral communication skills need to be on first hand with Sports Management. Not so much with player management, but with event management it is important. When talking to corporate sponsors who are not all at a high level of golf performance themselves, it is important to make the point that investing in golf tournaments and players is a great way form of advertisement as well as other goof things that comes with golf sponsorship.

Cross Culture Communication

Jeremy indicated that he often does business with people that do not use English as their first language. However, everything in the sports management world is communicated in English so he does not have a problem. This is because golf is predominantly a western game. Since English is the most popular language, in order to succeed in the golf business, knowing English is a necessity.

Technical Communication

For the first time this year, BlackStar sports promoted their own professional golf tournament part of the PGA European Challenge Tour called the Bridgestone Challenge. Jeremy had many different legal contracts to put in place for the event to go ahead. Due to this being the very first event they promoted, some of the contracts were too complex for Jeremy to complete on his own, so he had to involve lawyers to help him complete these tasks.

Also with player management, Jeremy has to always be up-to-date with the latest in social media so he can present his players well to their various followers

Technical Communication Development

With the advancement of Twitter and Instagram, it has become much easier for Jeremy to promote his players. He often tweets how the players finish in tournaments, and tags the various sponsors involved with that particular player to keep them in the loop with their play. He sometimes tweets a link to various news pages on his website also. This helps the viewing figures of the website increase substantially due to the fact BlackStar has around 1,500 followers on twitter.

He kept re-iterating that, social media is the key aspect in this business. With the way modern technology is going, if the company uses effective social media, it can often lead to being one step ahead of other competitors.


Ben Robinson, Louisiana Tech Finance Student


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